Sign up for the FoodShift newsletter

Food Shift Launches Transit-Based Food Waste Awareness Campaign

OAKLAND, CALIF., August 28, 2013 – On Monday, September 2, Food Shift, an Oakland-based non-profit, launches the nation’s first transit-based food waste awareness campaign.  Throughout the month of September, print advertisements will introduce BART commuters to the paradox between food waste and hunger in the United States.

Food Shift earned the opportunity to post print advertisements by winning the “BART Blue Sky” contest, a grand-prize valued at $50,000.  Four advertisements created by Food Shift’s design team will be placed throughout select BART stations and trains.  The goal of the BART advertisements is to inspire Bay Area commuters to take action and Pledge to Reduce Food Waste.

Monday, September 2, will also mark the beginning of Food Shift’s, “Show Your Face. Pledge to Fight Food Waste.” contest.  The contest encourages BART commuters to take pictures of themselves with the Food Shift advertisements.  All photos posted to Twitter or Food Shift’s Facebook page using #FoodShiftPledge, will be eligible for randomly drawn prizes.

About Food Shift
Food Shift was launched in 2011 in Oakland, Calif. By Dana Frasz. Food Shift works collaboratively with communities, businesses and governments to develop long-term sustainable solutions to reduce food waste. In January 2012, Food Shift became an Earth Island Institute sponsored project.

Americans are throwing out the equivalent of $165 billion each year in food and it is costing $750 million per year for disposal. Twenty-five percent of all freshwater in the U.S. is used to produce food that is thrown away. Additionally, most uneaten food rots in landfills where it accounts for almost 15% of U.S. methane emissions.

About Dana Frasz, Executive Director, Founder
Founding Director, Dana Frasz launched Food Shift in Oakland, CA in August 2011. She is an experienced community organizer and social entrepreneur with a commitment to innovation, resourcefulness, social justice, and collaboration. From 2002-2006 she launched and directed a successful food recovery program in New York that collected food daily from college campuses, grocery stores, catering companies, delis, and bakeries. From 2007-2010 she worked at Ashoka supporting global innovators and managing relationships with foundations, partners, and investors.

Food Shift is supported by:
The San Francisco Foundation
Clif Bar Family Foundation
Altamont Education Advisory Board
The Rose Foundation
Oakland Rotary Club


  • Green For All “Recipe for Change” Award 2011
  • Ecover 30 Under 30 Environmental Leadership Award 2011
  • Youth Action Net award 2006
  • Westchester Coalition for the Hungry and Homeless Youth Award 2006
  • Foxcroft Academy Community Service Award 2005

SOURCE : Food Shift

For further information, or to arrange an interview, please contact:

Dana Frasz, Food Shift,
Kelly ErnstFriedman, Food Shift,


Stay current with Food Shift. Sign up to receive our monthly newsletter for updates, events, and news.

Posted in In the Media